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Comparing GollyGoose With The Stock Photography Sites

Perhaps you know about stock photography sites, such as istockphoto.com, sxc.hu and others? Ever wondered how GollyGoose fits into that world?

The short answer is, “we don’t!”

That’s because GollyGoose is pioneering a unique concept - one where media buyers and sellers can do business and make deals in a fair and secure online environment. What a novel concept!

Yes, there are similarities between GollyGoose and some of the leading “royalty free” operators, but these are relatively minor, such as Licensing agreements and User Terms of Service.

Take a closer look at istockphoto.com and you can see it’s a great site for photographers to showcase their work and earn royalties. However, the percentage royalties are set by istockphoto and the site operates primarily as a ‘micro payment’ service. Subscribers buy credits on a pay-as-you-go or subscription basis. (Note that istockphoto is owned by Getty Images.)

Sxc.hu (also owned by Getty Images) is an interesting example of a ‘royalty free’ service where the contributors provide the images at no cost. Although images downloaded from that site can be used for almost any purpose, some restrictions do apply - mainly connected with distributing the images (a big ‘no no’, without written permission from the original contributor.)

By contrast, GollyGoose exists to allow legitimate owners of online content to make money by selling it to interested buyers via an online auction or ‘instant purchase’ process. The idea is to allow a market to develop for relevant and quality content, with supply and demand having a direct bearing on bid and offer pricing.

Note that GollyGoose doesn’t own the content. All responsibility for the legitimacy of each transaction is therefore between the buyer and seller.

One of GollyGoose’s star attractions for sellers is the variety of licensing terms on offer. As of this writing there are seven of them:

1. Single Use License for Print or Online Publication;
2. Unlimited Use License for Print or Online Publication;
3. Limited Use License for Specific Products;
4. Limited Display or Performance License for Television or Online Media;
5. Unlimited Display or Performance License for Television or Online Media;
6. Unlimited Reproduction or Distribution License on Specific Media; and
7. Complete assignment of all rights.

There’s almost sure to be one just right for the media content you’re looking to profit from. But remember to take professional legal advice before auctioning off any content, as there may be Intellectual Property, potential copyright infringement or even 3rd Party privacy rights to consider.

GollyGoose does not offer any legal advice or opinion - so do your own due diligence beforehand. We wish you much success on GollyGoose.

GollyGoose Team

How Regularly Feeding Search Engine Spiders Helps Videos Go Viral

Two questions to start with. How does a video go viral? And can you increase the odds in your favor with help from Internet search engines such as Google?

Here at GollyGoose headquarters, we’ve been having a gaggle about doing exactly that through the services of Google, Yahoo and Bing, as well as YouTube and other video aggregation sites.

According to ZOOGGIE, our Buffer Egg and animated Marketing Mascot, there are three important tips to help a video go viral:

1) Create a title that compels your target audience to check it out.

2) Create video content worth watching…

3) Use simple video on-page and off-page SEO optimization techniques. As a reminder, see this post titled, ‘An SEO Video Primer’ for details: http://blog.gollygoose.com/post/257954329/an-seo-video-primer

Creating “compelling titles” may be buzzwords that copywriters love to throw around but the reality is that there is no proven set of titles that work for all niches or videos. You have to experiment.

However, titles that are mysterious, zany, or even downright infuriating can attract curious eyeballs, as well as Googlebot and other search engine spiders (with some on and off page SEO work).
As for the video content itself, there are many examples of really well made videos going almost unwatched online. And there are also downright awful videos that have gone viral.

What gives?

For starters, remember that there are many thousands of videos being uploaded every day and the chances of your gem being found on `quality` alone are very low.

The `trick` is to develop a campaign to seed your videos widely on the Net so that there are multiple opportunities for people to see and tell others about them. That means making use of not just the video sharing sites but also a full blown social marketing campaign, enlisting Twitter, FaceBook, MySpace, Blogging, Articles, Email Marketing and Press Releases to help.

This is where GollyGoose adds value to the mix by bringing together the buyers and sellers of video content. Buyers can look to acquire a portfolio of videos from which to construct a controlled marketing blitz, while savvy sellers concentrate on meeting specific needs for video content - any one of which might become the next viral `hit`.

Finally, we’d ask you to ponder this question.
Does a video really need “millions of hits” to be thought of as “viral”?

We think the answer is “probably not.” There’s a digital goldmine in targeted online video for those marketers with eyes to see. In this dig, we’re all data miners.

GollyGoose Team

Making Money With Genuine Product Review Videos

It’s no accident that advertisers spend billions of dollars every year on commercials for national TV, Radio and Print media. Advertising to a ‘captured audience’ has been a very lucrative model for a long time.
However, unless you’ve been hiding under a rock recently, you probably know that mass media advertising has entered a world of pain.

To put it simply, many big corporations selling household names and services are…

Click to Learn more about Product Review Videos

Third Party Copyright ‘Registration’ Services - A Brief Introduction

In a previous post we mentioned that formally registering your copyright for a work you’ve created with the US Copyright Office (or equivalent, in other relevant jurisdictions) makes sound business sense - especially if there’s any possibility that you’ll have to defend that copyright against impostors in court.

Interestingly, a quick online search will reveal that there are many other services out there offering to do all the work of registering the copyright with the US Copyright Office on your behalf - for a fee. But be careful! Check out what you will actually receive for your money before you pay a single cent.

In addition, some of these companies market themselves as alternatives to the US Copyright Office and imply that securely registering your documents with their storage system offers almost equivalent legal protection.

Caveat Emptor! This protection is by no means certain and you should carefully evaluate these claims by talking to your own legal representatives before signing up with copyright registration in mind.
It may also be worth to talking to some of their customers who’ve had to fight copyright infringement law suits and find out exactly how useful the 3rd party service turned out to be.   

With the above in mind let’s take a brief look at five businesses operating in these areas.

Website: https://www.wgawregistry.org/webrss/
1) Writers Guild of America, West was extablished in 1927 and describes itself as:

“home to more than 9,500 of Hollywood’s leading TV and screenwriters, but you do not need to be a WGAW member to use this vital Guild service. Registration can be used as a supplement to a U.S. copyright, and it’s fast, easy and convenient to register online.”


Website: http://www.worldwideocr.com/
2) This is the “Worldwide Online Creators Registry” which, according to its Contact page, is based in Canada. Using their ‘SEAL’ service they aim to provide what they refer to as “instant and highly effective third party evidence of ownership in minutes.”

The testimonials page shows a number of clients from the music and video entertainment worlds.


Website: http://www.dulynoted.co.uk/
3) This United Kingdom-registered company is based in London and, to paraphrase their copy, was started by creatives for creatives. Wow! People earning a living creatively - we’re sure they’d feel right at home with our very own ‘ZOOGGIE the Buffer Egg’!

In addition to offering an online third party copyright registration service, they also help creatives with data backup and even company registration services.

Website: http://www.protectrite.com/
4) Back in California, we find ‘Protectrite’ whose modus operandi is to:

“Instantly establish the date and time-of-creation of all your files,
including screenplays, proposals, Web pages, treatments, inventions,
lyrics and ideas.”

It’s instructive to study the FAQ on this site as they candidly describe the basic difference between officially registering your copyright with the US Copyright office compared to using Protectrite or their competitors.

Website: http://www.clickandcopyright.com/
5) Here’s a company who will do the actual filing of your copyright registration with the US Copyright office. They can do individual submissions or multiple (based on an annual plan) which may be convenient for people who are very creative.

As their business model is to go direct to the government’s copyright office, you can learn a lot about the pros and cons of this approach versus the third party registration one by carefully reading their FAQs and online articles.

Sincerely GollyGoose Team

Is It Worth Claiming “Poor Man’s Copyright”?

Poor man’s copyright’s been around for years - you can tell that from the gender-bias in the name alone! The reason it’s still with us today is mainly due to a mixture of urban myth and practical necessity.

The myth lives on because there are always some people who believe in the possible legal protection afforded by claiming “poor man’s copyright.” What they’re hoping for is to demonstrate physical proof that the created work was in their possession on a specific date. For many people this means sending the original work by registered mail to their own address - so that the official date stamp on the received package becomes a kind of ‘official’ witness.

At first glance this seems like a smart, inexpensive and hassle-free move. As long as you don’t open the package (and remember that registered mail has a confirmed date of receipt) then surely there’s now a strong case for when exactly the work first existed?

The problem is, that in the beady eyes of the copyright lawyers, sending something to yourself doesn’t definitely prove when (or even if) YOU created the work in the first place. A rival may claim to have created the actual work long before you - but simply kept it unpublished. In that case, which one of you is the true copyright holder?

We mentioned in a previous post that copyright protection exists from the instant your work is created. (This applies to most works but you should always check the copyright laws in your country of jurisdiction for exceptions.)

However, in cases of alleged copyright infringement (think: “he stole my script”) the legal eagles are often most interested in when exactly the copyright was officially registered with… you guessed it, the relevant copyright authority in each country!

Step forward the US Copyright office and this quote from a FAQ list on their website:

“I’ve heard about “poor man’s copyright. What is it?”
The practice of sending a copy of your own work to yourself is sometimes called a “poor man’s copyright.” There is no provision in the copyright law regarding any such type of protection, and it is not a substitute for registration
.”
(Source: http://www.copyright.gov/help/faq/faq-general.html)

As you can see, the US government’s is implying that poor man’s copyright is exactly that - a poor choice over formal registration of copyright. It’s also a weak link in your legal armor if you have someday had to use the copyright laws to try and defend your copyright in court.

For readers in America this may seem to downplay the relevance of poor man’s copyright. As always, do your own due diligence before deciding whether to use it or not.

Just to add an alternative and international flavor to the discussion, here’s what the UK Copyright office had to say about poor man’s copyright (although they avoid using the term in this quote.)

Additionally, a creator could send himself or herself a copy by special delivery post (which gives a clear date stamp on the envelope), leaving the envelope unopened on its return (ensuring you also know what is inside each envelope in case you do this more than once). Alternatively you could lodge your work with a bank or solicitor.  It is important to note, that this does not prove that a work is original or created by you. But it may be useful to be able to show the court that the work was in your possession at a particular date.

(Source: http://www.ipo.gov.uk/types/copy/c-about/c-auto.htm)

To summarize, we would say this about the subject of poor man’s copyright.

- Using it is not a replacement for formal copyright registration.

- Using it as part of a strategy to document ALL aspects of the creative process (drafts, memos, faxes, emails, beta versions etc) is probably a wise approach. Somehow we doubt that Steven Spielsberg goes down this path but for aspiring newcomers it might be worth considering.

Watch out for an upcoming post where we’ll discuss some of the alternative or complementary offerings to formal copyright registration.  

GollyGoose Team

Copyright Owner! Advice On How To (Part 1)

Let’s get straight to the point. If you’ve written, composed, sculpted, crafted or painted an original work then, the copyright’s already yours under the laws of many civilized nations.

However, Dear Readers, please note that the team here at GollyGoose is not a legal authority on copyright or Intellectual Property law - we hire our own counsel whenever that’s necessary. So, whether you are buying or selling via the GollyGoose platform, it’s very important that you also do your own copywriting research before bidding for or offering an item listed on the site.

Obviously we encourage everyone to follow the law of the land and only buy or sell legitimate content. (For products listed on Gollygoose.com this means the laws of the State of California; see our terms and conditions for details).

We understand that beginners often find the whole idea of copyright to be very confusing. However, you can learn a lot in an hour or two by doing some online research.
 
And to help speed things up, here are two highly recommended sites that include lots of understandable information on copyright registration and protection.

Note that we provide these links as educational information only and GollyGoose.com cannot be responsible for your use of them.

Site #1: United States Copyright Office

OK, let’s start off with the United States Copyright Office. Their website is http://www.copyright.gov/ where you’ll find a ton of free information on what copyright actually is and how to register yours for a variety of products types.

Check out the FAQ and learn more about what types of works are protected, who can claim copyright and how to secure a copyright. An important point is that your copyright is secured from the moment the work is created (but not necessarily published).

You don’t have to register with the US Copyright Office (or your equivalent body for works created outside the US) to secure the copyright but it’s highly advantageous to do so if you want to defend your copyright from infringement through the legal system. Bear that in mind as you check out the services from organizations offering (for a fee) to register your copyright with the US Copyright Office or foreign equivalents.

Bottom line: You can register the copyright yourself if you fill in the forms, send the obligatory copies and pay the fee. Or you can pay a 3rd party to do all this for you.

For works published in the US it probably makes most sense to register your copyright with the US Copyright Office. Works created and published elsewhere should consider using the relevant copyrighting registration service in that country.

Another useful resource linked to from the US Copyright office website is this flash animation titled “Taking the Mystery Out of Copyright”. You can find it at the Library of Congress website: http://www.loc.gov/teachers/copyrightmystery/
Although written for teachers and students, anyone new to copyright law can benefit from watching it.

Site #2: The United Kingdom’s Intellectual Property Office

Right, let’s zip across the ‘Pond’ and check out the United Kingdom’s copyrighting website: http://www.ipo.gov.uk/

Where we find, in true British style, that they’ve set up an “Intellectual Property Office” website.

This is actually very educational as it allows us to point out that Intellectual Property (IP) rights cover more than just copyright. The three others discussed on that website are Designs, Patents and Trademarks. Look out for some future blog posts from us on these too.

More on this coming soon…

GollyGoose Team

Applying GollyGoose in the real world

Here at GollyGoose.com HQ we try to keep business real simple. We know the online world’s taken to video content like a duck to water (we like Geese better but you get the point!) Just look at the success of Google’s YouTube plus a gaggle of other video file sharing sites. These days, ordinary folks are creating and sharing and watching 24 x 7.

That’s great and all, but free video costs someone time and money to go from idea to uploaded clip. Sure, many will create and share freely just for the thrill of it. And we’re all for that.

But wouldn’t it be nice to have your virtual cake and eat it too? We’re thinking supply and demand. Just look at Google trying to figure out how to make money from that endless river of non-stop content they get for free. You can bet the GollyGoose team sees BIG opportunities in bringing media buyers and content providers together.

Yep! That’s right - you’ve been a content provider in disguise all along - and now we want to help you shine your creative light in the direction of people who will pay well for great material. Do you realize there are buyers out there who can benefit (dare we say profit) from what you bring to the digital table? These folks know the Internet’s becoming a multimedia banquet - and they’re starving for fresh, original content.

Imagine these well-heeled buyers are diners at the GollyGoose media content restaurant. You guys are the content chefs - and your kitchen the world! We’re merely online waiters making sure your delicious bytes get to the right tables, the tips are collected and you get your fair share. (By the way, foie-gras is NOT on this menu!)

Actually you can do even better than “fair share” because some customers will pay extra just to be the only mouth your digital food will feed. That’s right - we’ll help you sell exclusive rights to your mouthwatering media creations to one lucky buyer. By following what’s hot on the GollyGoose site you’ll be able to target regular buyers and given them what they drool over - exciting and enticing videos, pictures, audios and even the well written word.

As in real life, most online buyers at GollyGoose will probably be happy to get access to a quality product for a bargain price. And they won’t mind sharing its use with others, as long as the seller is genuine and not ripping off someone else’s work.

‘Course we’ve some systems in place to help keep everyone who uses GollyGoose legal, honest and decent. For starters, our buyers don’t pay sellers until they’re happy the media is genuine and the seller owns the copyright. That means sellers get paid only after the buyer has checked their purchase out.

And then there’s the market making power of the online auction that powers GollyGoose.com. You’ll be able to see what’s selling and what’s not - sniff out a bargain and bid on a scoop. We even think there’ll be enterprising people making content deliberately for sale on GollyGoose.com. “Build it and they will bid” could be their motto.

So if you want to be part of the online Goose that lays the Golden Eggs - then register today as a buyer or seller or both. And let’s shake up the world of spontaneous media creation!

Regards,
Mark McClure

Online Video Marketing - Mega Growth Ahead!

Just over five years ago (in 2003), there were almost no online video sites. But now Internet video is rocketing in popularity with sites like YouTube, FaceBook and MySpace leading the charge. And as more and more people get faster Internet broadband speeds the opportunities available for online video marketing will increase. In this article we’ll examine some of the reasons for the growth of online video and look at possible future trends from a marketer’s perspective.

Why Is Online Video Becoming So Popular?

One of the key drivers behind the growth of Internet video is that people like being able to choose - what to watch, where to watch, how to watch and when to watch. These are choices that inflexible TV and radio schedules were never designed to cater for.

In addition, online viewers are able to interact with the video content - whether by leaving comments, sharing with friends by email or social media (think FaceBook or the more recent Twitter). One popular video sharing site, viddler.com, even has a player that allows viewers to leave a timeline of comments.

Another major development has been the ease and cheapness with which ordinary people can shoot videos and upload them to not only sites like Yahoo Video, Google Video and MSN Video - but also have them automatically distributed among the many hundreds of video file sharing sites.

The Statistics Behind Online Video Marketing

Some fascinating statistics about the growth of online video advertising spending in the US comes via the Interactive Advertising Bureau and Pricewaterhouse Coopers historical data.

(Source: http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009)

Two important trends leap out from their report:

a) Spending on online video advertising increased from $324 Million in 2007 to $734 Million in 2008.

b) Spending is forecast to increase rapidly until 2012 with the US Presidential Elections and the summer (London) Olympics being key drivers.

However, although internet video advertising spend is growing rapidly remember that it will still account for only 10% of total online spending - behind paid search, display ads and classifieds. One ‘wild card’ that could upset these forecasts is the groundbreaking transition from traditional to online advertising - with Internet media advertising (at $23.4 Billion annually) in the US now being ranked third behind TV distribution ($28.8 Billion) and Newspapers ($34.4 Billion.)

Internet Video Marketing Techniques

So how are individuals and organizations using video marketing online? Some production techniques from the offline world are being successfully applied - such as late night TV infomercials.

Social proof on the Internet is also an important part of the marketing mix and testimonial videos are becoming popular. And with cheap, portable flip-cameras it’s now possible to capture genuine testimonials almost anywhere.

For example, if you go to a conference or event and meet up with customers or fellow enthusiasts in your market, you can record the conversation and have it on your website the same day (with their permission, of course.) No special studios or rehearsals required - in fact, the ‘rawness’ of the video can add to its attractiveness in some business-to-consumer markets. (Market expectations do of course play a part - and many business-to-business Internet video promotions will require a high level of professionalism and technology.)

Other production techniques include ‘screencasts’ and ‘viral videos’.

Screencasts are useful to demonstrate how to get the best out of a software application by recording the screen as you use the application. You can add a soundtrack during or after the recording so that people can watch and listen. At the end of the screencast you can automatically transfer the viewer to another web page (perhaps a sales page or a request for more information). Some videos even have an interactive final screen where the viewer can directly enter their email address details.)

Viral videos are often launched more by accident than by design. By ‘viral’ we mean that the video is passed quickly through email links or social media discussions and recommendations.

One word of caution to those video marketers moving into the world of mobile video: ergonomics! People often tire of holding and peering (with cramped necks) into small screens for extended periods of time - so the video segments need to be much shorter than desktop PC video users are comfortable with. Also, the jury is still out on how responsive mobile users are to pre-roll or post-roll video ads. Most likely their tolerance times are much lower than when watching on a 42 inch wide screen television. Think in the order of seconds, not minutes!

Regards,
Mark ‘Technical Ghostwriter’ McClure

Online Video Advertising - The Quick And The Dying

When surfing the Net are you actually aware of “online video advertising?” Perhaps the safest answer is “it depends who’s looking” since the Net caters to both mass audiences as well as many special interests.

For example, take the 100 million plus YouTube views that Britain’s-Got-Talent singing sensation, Susan Boyle, racked up in a matter of days. Her exploits attracted a truly international audience - pity that YouTube and ITV didn’t have an advertising deal in place while the masses were watching.

(Especially with Google Adwords also supporting video ads on a cost-per-click (CPC) and cost-per-thousand-impressions (CPM) basis, there’s a ton of keyword driven money stuck in ‘pause’ mode while these media titans get their act together.)

Anyone following the ongoing and sad(?) decline of the print newspaper advertising model knows that the fourth estate are not taking this lying down. Most all the major newspapers and magazines have invested heavily in an online presence and offer advertising spots ranging from text ads to video billboards. But the darkening economic outlook and a new realism on ad revenue estimates means that the average online video CPM of 20$ will probably have to drop to around $8 to be competitive with average US TV rates.

(Source: A survey done by video Ad company BrightRoll.com, as reported in techcrunch.com. http://www.techcrunch.com/2009/04/27/brightroll-video-ad-rates-dropped-12-percent-in-first-quarter-and-the-pre-roll-is-still-king/)

What’s even more astonishing about Brightroll’s survey is the apparent attempt by mainstream media ad executives to shoehorn the popular ‘pre-roll’ 30 seconds TV ad slot approach into an online video equivalent. How do they know it works so well on the Net? Who are these pre-rolls targeted at? Just two questions that come to mind

Some more savvy Net advertisers are following a different path. Rather than push web viewers into a pre-roll ad, they’re taking advantage of major trends such as online casual gaming to insert branding ads into the games - in return for free access. They’re also picking up on online demographics such as the increasing numbers of female gamers.

For the most part we’ve been talking about industry heavy hitters here - both the advertisers and the video networks have deeper pockets than the many indie video producers who’ve had the Net to themselves up until recently. To adapt and survive, the most creative are working with active communities online (particularly bloggers) to create appealing web shows that influence rather than prod to consume.

Regards,
Mark McClure

An SEO Video Primer

May 2007 saw the introduction of an Internet search technology that is already revolutionizing the world of SEO. Gone are the days of text-only search engine optimization. Welcome to the rise of ‘universal search’ - the integration of Google’s video, news, book and image search engine results with those it gets by crawling websites. And where Google goes with universal search, other search engines are sure to follow. In this article we examine basic SEO video tactics and also introduce some of the more advanced techniques.

The Rise of Internet Video

According to ComScore (http://www.comscore.com/press/release.asp?press=2660), another milestone date was Nov 2008 - when 12.7 Billions videos were viewed online in the US, up 34% from a year ago. Many of these views were from videos posted to video sharing sites such as YouTube, Yahoo and LiveSearch, with the remainder being hosted on individual user and corporate websites.

The value of video SEO optimization arises when significant traffic is due to natural search (with the rest being due to sharing between web users, random searching and from dedicated video websites.)

Video SEO Basics - File Sharing Sites

There are a number of SEO techniques being applied to optimizing video content. One of the most popular involves using a series of posted videos as ‘link bait’ - the idea being to have users link to, rank and comment on videos deliberately designed to tease, humor or provoke. In order to get these videos ranked more highly, smart marketers have been doing the following:

- Including keywords in the video title, tags and even in the filename.

- Adding ‘geosearch’ keywords in the tags field to target certain geographic and local search environment.

- Using automated distribution tools such as TubeMogul and Trafficgeyser to upload to multiple video file sharing sites.

Video SEO Basics - Hosted Websites

To some extent we are still hampered by the fact that video search engines are mostly 1st generation and thus unable to read and rank the actual video content. (There are some emerging search engines that can do a form of optical character recognition, along with speech recognition but these technologies are not yet mature.)

This limitation means that “search engine gaming” is going on - whereby people attempt to trick their way to higher rankings. However, legitimate approaches work well with time and effort and include the following:

- Creation of Google xml sitemaps according to their recommendations e.g. for Title, File size and Description character length.

See: http://www.google.com/support/webmasters/bin/answer.py?answer=80472&topic=10079 for information on “google video sitemaps”.

- Optimizing on-page factors such as adding a video transcript to the existing page content and including contextual links to other relevant videos and web pages.

- Use of RSS for media files (MRSS) to increase distribution and therefore backlinks.

- Adding video embed code so that viewers can easily add the video to their sites.

- Experimenting and testing the use of one video per URL (and making this a unique URL), including the use of “-video” in the url. Some SEO specialists recommend using a central, root-level folder to store these videos.

- Adding metadata such as author, date and description for videos uploaded to hosted websites (video file sharing sites usually remove this meta data information.) There are tools from Adobe and others to do this.

- Using Video thumbnails. Google is very keen on these.

http://googlevideo.blogspot.com/2009/01/calling-video-publishers.html

The Future Of Video SEO

Already there are startups hard at work developing the next generation of video search algorithms. Companies such as VideoSurf (with the aid of part venture capital from Al Gore) are pioneering techniques such as ‘multigrid fast computation’. The future will likely see search engines that can ‘read’, index and rank integrated media files based on user searches and contextual cues. And that will make Video SEO an even hotter topic that it is today.

Regards,
Mark McClure

Selling Your Video Clips Online

So you’ve got a video exclusive on some A-list celeb’s latest antics? Or your pet pig’s on camera taking a mud bath… in your bath! You might even be a citizen journalist with a video clip exposing a juicy scandal or cover up. Just how do you get your story out to the world and get paid for your efforts?

One way’s to go direct to the mainstream media. Many try approaching TV stations with their scoop - but those folks usually don’t pay. Others contact newspapers and soon find they’re being politely strong-armed into surrendering worldwide exclusive rights for a pittance.

And a minority takes up with a stock footage agency - a middleman - and lets these (usually) professional negotiators wheel and deal with the media buyers. Naturally, they’ll take a cut from your profits. For some agencies the price is fixed for a 5 to 30 seconds clip because their business model’s more about quantity. That mean unless you’ve shot a UFO in Time’s Square or Bigfoot in your living room, you’ll probably not get much in the way of ‘fair value’.

Ladies and gentlemen, fear not - for Gollygoose.com is stepping out onto the worldwide waddle! We’ve come up with an online auction-based site for almost anyone (18 and over) to buy and sell media clips. Naturally, we’re focused on video content but also open to bringing legitimate buyers and sellers together for photos, animation, text and audio.

Sellers and buyers choose from 3 annual membership plans to list their video clips. You get paid when an auction ends and the buyer confirms they’re happy with the media clip. GollyGoose recommends PayPal for transactions but we’ll also support US Dollar check payments.

Keep in mind that proof of copyright ownership is very important to both buyers and to GollyGoose. Play by the rules and sellers will find it simple to auction off your unique media product based on the 7 options of licensing available. Or you can set things up for a buyer to choose ‘Buy It Now!’ - in that case you can get an instant sale.

GollyGoose Team